Day of the Dead in Puerto Vallarta is one of my favorite times of year to be in the city. I’ve celebrated Día de los Muertos here a few times now, and each year it gets bigger, brighter, and more creative. This year, I noticed a huge increase in art installations along the Malecón and even more community events celebrating life, love, and memory.
If you’ve never experienced it before, Día de los Muertos is a deeply meaningful Mexican tradition that honors loved ones who have passed away. Instead of mourning, it’s a time of joy and remembrance; filled with colorful altars, marigolds, music, and food. Families come together to celebrate life, believing that for a brief moment, the souls of the departed return to visit.
In this post, I’m sharing everything you need to know about celebrating Day of the Dead in Puerto Vallarta, from what the holiday means and how it’s celebrated, to this year’s “Recuérdame” festival schedule and tips for experiencing it like a local.
History of Day of the Dead
The Day of the Dead (Día de Muertos) traces its origins back thousands of years to pre-Hispanic civilizations like the Aztecs, who believed death was just another part of life’s cycle.
They had a festival dedicated to the Goddess of the Underworld named Mictecacihuatl. Try saying that one three times fast.
Initially, it took place in the 9th month of the Aztec calendar. Not surprisingly, the colonizing Spaniards weren’t so fond of this indigenous celebration.
They moved the festival to the end of October to associate it with the Christian holiday of Allhallowtide. These days, the Day of the Dead is celebrated on November 1st and 2nd.
While the Christian observances during Allhallowtide have always been a bit mournful, Día de Muertos is a far more joyous affair.
It’s a time to celebrate those who have left this physical world and the lives they led, not a time to sit around and mope.
This is because it’s believed that the deceased actually return during this special holiday. If they came back to see everyone sitting around crying, it wouldn’t be a very fun time now, would it?
At midnight on November 1st, the pearly gates open to allow the spirits of children to return first.
That’s why the first day of the holiday is called Día de los Inocentes (Day of the Innocents) or Día de los Angelitos (Day of the Little Angels).
Meanwhile, the spirits of adults can return on November 2nd. That’s why the Day of the Dead celebrations goes on for a couple of days. Preparations start days or even weeks in advance, though.
How Dia De Los Muertos is celebrated in Puerto Vallarta
The Day of the Dead in Puerto Vallarta takes place every year from October 30 to November 3, with the main celebrations happening on November 1 and 2. While the official holiday only spans two days, the city starts preparing weeks in advance. By late October, you’ll already see marigold garlands, painted skulls, and scluptures along the malecon.
The heart of the festivities happens along the Malecón boardwalk and in downtown Puerto Vallarta (El Centro), where you’ll find giant Catrina statues, ofrenda displays, and nightly performances. Isla Cuale, a peaceful island between downtown and the Romantic Zone, transforms into “Isla de los Muertos,” hosting live music, food stalls, and community altars.
Many locals will go to the cemetery in the days before the holiday. They go there to clean and decorate the graves of their loved ones.
In the lead-up to the Day of the Dead, the 5 de Diciembre neighborhood cemetery is bustling with visitors. It’s OK to walk around the outside, but it’s not exactly appropriate to go in unless locals invite you.
Something you’ll see everywhere is the Mexican marigold. It’s also known as Flor de Muerto (Flower of the Dead) for its popularity this time of year. Some even leave a path of them from the graveyard to their home to help guide the spirits.
One of the most important customs is the building of colorful altars. These are called ofrendas, and each one is unique. People use flowers, incense, candles, trinkets, and pictures to create these altars for their loved ones who have passed.
Around the time of the Day of the Dead in Puerto Vallarta, you’ll see ofrendas all over town. Many of them feature decorative skulls called calavera.
In fact, the calavera has become such an important symbol of the holiday that local artists have started painting more large-scale versions to be put around town. Strolling along the Malecon boardwalk, you’re sure to spot a few vibrant calaveras.
Of course, it wouldn’t be a Mexican holiday without some special food. The pan de muerto (bread of the dead) is a sweet, soft bread often decorated with bone-shaped pieces.
If you’re around during the Day of the Dead, you’ll notice bakeries all over town selling this traditional sweet bread. Grab some and a cup of atole, a hot corn-based drink with cinnamon and vanilla.
Puerto Vallarta TCatrina
With the success of the huge Day of the Dead parade in Mexico City, our little city by the bay decided to follow suit. These days, there are many different public events throughout Puerto Vallarta from late October to early November.
While it’s hard to top the parade in the capital, PV decided to go big in another way. In 2022, the city broke the Guinness Book of World Records for the tallest Catrina ever.
Known as La Calavera Catrina (the Elegant Skull), this famous symbol of the Day of the Dead started as a satirical cartoon. It was meant to poke fun at the upper class and politicians who tried to act more European in the early 1900s.
In 2022, the city constructed a 25-meter-tall Catrina on the Malecon. It’s a whole 10 meters taller than the current record holder, so PV should hold it for a while.
You can even become Catrina yourself, as face painting has become one of the more popular activities. There are plenty of artists around town who can do some amazing Day of the Dead-themed face paint.
2025 Day of The Dead Events in Puerto Vallarta
This year marks the 2nd edition of “Recuérdame”, Puerto Vallarta’s signature Día de Muertos Festival, taking place from October 30 to November 3, 2025. The city will transform into a celebration of life, with vibrant altars, art, music, and cultural performances across the Malecón, Plaza de Armas, Parque Lázaro Cárdenas, and other local landmarks.
Here’s a look at the official 2025 event lineup:
Thursday, October 30
The festival kicks off with the inauguration of the altars de muertos at City Hall and an exhibition of Catrinas along the Malecón. The evening includes live music by Bolero Machuca, a folkloric ballet, and musical and theatrical performances inspired by “La Llorona.” The night ends with a Catrina runway and a theatrical show titled “La Bruja y un Mundo Raro.”
Friday, October 31
Expect a lively Halloween night featuring DJ sets, mariachi, and live bands like Los Dinámicos and Sonora Kuís. The Panteón Municipal 5 de Diciembre hosts an immersive cemetery walk with “Voces del Más Allá”, where actors bring traditional legends to life.
Saturday, November 1
Cultural performances continue with pianist Melina Reyes at Plaza de Armas and Ballet Aguascalientes at Los Arcos del Malecón. Over at the cemetery, more immersive storytelling takes place, while Parque Lázaro Cárdenas lights up with ’80s and ’90s tributes and a Rock & Disco night.
Sunday, November 2
The Día de Muertos parade begins at the 5 de Diciembre cemetery and ends at Playa Los Muertos Pier. The evening brings jazz performances, a Catrina Monument inauguration, and narrative shows blending legends, boleros, and visual art, plus a DJ closing party at 9:30 pm.
Monday, November 3
The festival wraps up with one of the most beloved local traditions: the Caminata Perruna “Huellitas del Más Allá”, a dog-friendly parade starting at McDonald’s on the Malecón and ending at Los Arcos. It’s the perfect way to honor the loyal pets who’ve crossed the rainbow bridge, and celebrate the ones still by our side.
How to take part in Day of the Dead Puerto Vallarta
There are plenty of other festivities going on throughout the week. This includes musical performances, folkloric ballet, and even a Day of the Dead parade of our own.
Visit the Altars and Ofrendas
During the Day of the Dead, beautifully decorated altars and offerings, known as “ofrendas,” are created in homes, businesses, and public spaces.
These altars are adorned with marigolds, candles, photographs, and favorite foods of the departed, creating a path for their return.
Attend the Parade
Puerto Vallarta’s Day of the Dead parade is a colorful spectacle that captures the spirit of the celebration. Participants dressed in traditional costumes, dancing, and vibrant floats create a lively atmosphere you won’t want to miss.
Explore the Art Exhibits
Local artists and artisans often display their work in galleries and street fairs, showcasing the creative essence of the holiday. From intricate sugar skulls to hand-painted ceramics, the artistic expression of the Day of the Dead is truly mesmerizing.
Indulge in Traditional Cuisine
Taste the season’s flavors with special dishes like Pan de Muerto (Bread of the Dead) and traditional mole. Many restaurants and local vendors offer themed menus that honor the culinary traditions of the holiday.
Participate in Candlelit Vigils
Join the community vigils at local cemeteries where families gather to remember loved ones. The glow of countless candles, soft music, and heartfelt prayers create a serene and profoundly touching experience.
Discover Cultural Performances
Enjoy dance, music, and theatrical performances that tell the stories and traditions of the Day of the Dead. Local theaters and public spaces often host events that provide insight into the cultural significance of the holiday.
Take a Walking Tour
Guided walking tours are a great way to explore the city’s various altars, decorations, and traditions. Knowledgeable guides can share the history and meaning behind the symbols and customs of the celebration.
Reflect at the Beach
Spend some time at Puerto Vallarta’s beautiful beaches, where the gentle waves may inspire reflection on the universal themes of life, love, and remembrance.
FAQ: Day of the Dead in Mexico
Does Puerto Vallarta celebrate Day of the Dead?
Yes, Puerto Vallarta celebrates Day of the Dead with traditional altars, parades, art exhibits, and various cultural activities throughout the city.
Are there activities on the Malecon in Puerto Vallarta for Day of the Dead?
The Malecon in Puerto Vallarta often hosts Day of the Dead festivities, including parades, art displays, and live performances, making it a lively spot during the celebration.
Where can I see Day of the Dead in Mexico?
Day of the Dead is celebrated throughout Mexico, with notable observances in cities like Mexico City, Oaxaca, Guanajuato, and Puerto Vallarta.
In which part of Mexico is the Day of the Dead most popular?
The Day of the Dead is especially popular and traditionally celebrated in the southern regions of Mexico, such as Oaxaca and Michoacán.
Why is it called Los Muertos Beach in Puerto Vallarta?
Los Muertos Beach in Puerto Vallarta gets its name from a legend involving pirates and a battle; it’s not directly related to the Day of the Dead celebration.
Should I visit Mexico during Day of the Dead?
Visiting Mexico during Day of the Dead offers a unique cultural experience filled with vibrant traditions, art, and cuisine, and it can be a memorable time to explore the country.
Is it safe to walk on the Malecon Puerto Vallarta?
Walking on the Malecon in Puerto Vallarta is generally considered safe, and it is a popular spot for tourists and locals to enjoy.
Where is the biggest Day of the Dead festival in Mexico?
Mexico City hosts one of Mexico’s largest Day of the Dead festivals, with a grand parade and extensive cultural activities and displays.
Final thoughts: Dia De Los Muertos Puerto Vallarta
The Day of the Dead in Puerto Vallarta is one of my favorite times of year to be here. The city feels extra alive; filled with color, candles, and music that spills out onto the streets. Everywhere you look, there’s this beautiful mix of joy and reflection. Families gather to honor loved ones, artists fill the Malecón with creativity, and the whole city glows with warmth and connection.
What I love most is how open and welcoming the celebration is. You don’t have to be local to feel part of it – just come with respect and curiosity, and you’ll be embraced by the spirit of the holiday. It’s a reminder that even though the people we love may be gone, their memory still fills our lives with light.
If you get the chance to be in Puerto Vallarta during Día de Muertos, don’t miss it. Take a walk along the Malecón at sunset, stop by an altar, grab a piece of pan de muerto, and just soak it all in; it’s truly one of the most special times to experience this city.
Planning for more travel tips for Puerto Vallarta? Check out these posts!
